Overview

The McNay, the first modern art museum in the state of Texas, tasked the team with creating a web experience that enticed guests to visit, driving up sales and museum memberships in the process.

Taking a deep dive into user hot spots and analytics, the team decided that the website should focus on the user experience, emulating the excitement of an in-person visit.

With this in mind, the site was designed and developed to make it easy for users to purchase online tickets and memberships.

For those that want to look around, the site is filled with large, beautiful images and microinteractions that keep site explorers engaged in what the McNay has to offer.